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Is a Championship Team a Marketing Goldmine?

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Most sports fans live in a constant mindset of "we'll get 'em next year". But once in a blue moon, the stars align and your team goes on a run that puts them within reach of being marshalled through a parade holding a championship trophy over their head. This moment is currently being owned by Toronto sports fans, and on a larger scale Canadians, as the Raptors are facing the Golden State Warriors in the NBA finals.


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