Tips to Creating Conversion-Ready Landing Pages
Landing pages are one of the true backbones of online marketing. By creating a page specifically designed to capture leads it can reward our effort and investment. It is often referred to as a...
View ArticleUnderstand The Buyer's Journey And Watch Your Business Soar
Every buyer - knowingly or not - goes through a process before purchasing a product or service. Therefore, it is up to every business to understand the Buyer's Journey in order to boost their...
View ArticleIs a Championship Team a Marketing Goldmine?
Most sports fans live in a constant mindset of "we'll get 'em next year". But once in a blue moon, the stars align and your team goes on a run that puts them within reach of being marshalled through a...
View ArticleScorching Summer Marketing Strategies
With warm weather here to stay, Canadians are flocking to enjoy the great outdoors. But rest assured, that doesn't mean they won't be in the mood to shop. As seasons change, new marketing...
View ArticleIncrease Revenue With a Multi-channel Approach
There isn't just one area of the internet that a small to medium-sized business should pump resources into, not if their goals are to build an audience, drive traffic, and increase sales.
View ArticleHow to Use your Digital Presence to Attract Talent
With respect to sales and marketing, brands have slowly come to recognized the importance of developing and nurturing their digital presence. But what if there was another stone left unturned?
View ArticleSet Sail For Success With These Four Business Growth Strategies
Starting a business - let alone building a sustainable one - is hard work. But don't be discouraged by the fact that only 50% of new businesses survive their first five years in operation. Here are...
View Article#SheTheNorth: How A Good Hashtag Can Drive Your Brand’s Hype
Canadian sports fans have had a lot to celebrate over the last few months from #WeTheNorth with the Toronto Raptors claiming their NBA Final Championship to #SheTheNorth with Bianca Andreescu’s...
View Article5 Fall Trends To Get Your Customers Cozy With Your Brand
Social media has compelled many of us to befriend our favorite brands. In fact, it’s one of the few channels in which users actually want to consume branded and sponsored content. With marketing...
View ArticleWhy Responsive Web Design is Your Most Important Business Investment
While mobile devices have unquestionably altered our lifestyles (the typical smartphone user checks their device 47 times a day or 17,155 a year!) smartphones have also permanently changed the way we...
View Article5 Reasons Your Businesses Should Invest in Explainer Videos Immediately
It's no secret video marketing has boomed over the last several years. If you’ve leveraged video content foronline branding or marketing purposes, you've probably heard of explainer videos. An...
View Article5 Reasons Why Your Business Needs a Video Marketing Strategy
Countless reports show that the average attention span of someone browsing online, varies from 8-10 seconds. That’s why video content is SO important for your business.
View Article3 Ways a Video Ad Can Drastically Increase Your Business
Should you consider adding Video Marketing to your marketing toolbox? Do you have enough resources to create and use Video Marketing? The easy answer: Yes, it's worthwhile.Not simply because it's a...
View Article3 Reasons Your Facebook Ads Aren't Working
Over the years, Facebook Ads have proven to be one of the most popular advertising options (especially to those who are new to online marketing). Facebook is a very visual platform which means if you...
View Article3 Videos Your Company Website MUST Have To Be Successful
With 2019 coming to an end, both consumers and brands must acknowledge the way video content has taken over the way we share (and absorb) information.To further back this up, many studies claimed that...
View Article3 Reasons Why Your Business NEEDS A YouTube Channel in 2020
According to YouTube Statistics, there are over 2 billion people watching 1 billion hours of video, daily! That's almost 1/3 of the Internet. The business world is still getting used to the...
View Article3 Simple Ways to Engage Your Social Media Audience
Social Media is undeniably one of the most crucial marketing strategies to use when building your brand and/or business in 2020. However, it's not enough to post your content and move on as social...
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